Lowe's Home Improvement's come up with a novel way to get an early jump on the post-Thanksgiving Black Friday shopping craze. The chain's launching a Facebook promotion with some seriously steep discounts. Lowe's officials are calling it their "Black Friday Sneak Peek Party," and it starts on Nov. 5. That's when they'll list some of their Black Friday deals on their Facebook fan page. The deals will be valid online beginning on Thanksgiving and in stories on Black Friday.
But as an extra attraction for fans who come to check things out early, Lowe's is putting up videos that will include coupon codes for 90 percent off "a few select items," according to spokeswoman Colleen Carbott. One of the videos was done by NASCAR star Jimmie Johnson. Those who find the codes can redeem them online immediately. Tried to get my man Jeff Elder, former Observerite turned Lowe's social media guru, to tell me what some of the hot items are, but he's been sworn to corporate secrecy.
I sure could use a new barbecue grill...
Thursday, October 21, 2010
Lowe's offering 90 percent off deals on Facebook
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5 comments:
Wow. That's a way to use social media to its fullest. I wonder how Lowe's is getting the word out about their promotion, aside from your blog post??!!! I could use some new flooring!
The offer is close to the century best business. No one can ever compete that, or come with a better idea when it's about branding and selling this up..
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