tag:blogger.com,1999:blog-520722212603568723.post1522718097442111417..comments2024-03-18T00:54:30.669-04:00Comments on @Charlotte: Should companies hire 20-year-old social media managers?Unknownnoreply@blogger.comBlogger47125tag:blogger.com,1999:blog-520722212603568723.post-67163956938448817962022-10-04T08:52:53.560-04:002022-10-04T08:52:53.560-04:00Un petit mot pour vous dire que votre blog est s...<br />Un petit mot pour vous dire que votre blog est super! <br /><br /><a href="http://www.une-voyance-gratuite.eu" rel="nofollow"><b>voyance mail rapide</b></a><br />rosy123https://www.blogger.com/profile/11078697457266524111noreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-83581247794681124702019-09-27T04:14:34.576-04:002019-09-27T04:14:34.576-04:00Un petit pour vous dire que votre blog est super!...<br /> <br />Un petit pour vous dire que votre blog est super! <br /><a href="http://www.voyance-gratuite.eu" rel="nofollow"><b>voyance mail gratuit</b></a>rosy123https://www.blogger.com/profile/11078697457266524111noreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-25929232816048002532019-01-16T05:01:58.663-05:002019-01-16T05:01:58.663-05:00When it comes to social media, age I'm guessin...When it comes to social media, age I'm guessing would be an advantage.<br />So, yes?Jon Sigurdssonhttps://www.blogger.com/profile/01733354947979813531noreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-75056410051689201352011-02-16T04:10:58.418-05:002011-02-16T04:10:58.418-05:00Excellent information provided by this blog.
Inte...Excellent information provided by this blog.<br /><br /><a href="http://internetmarketingfirm.com.au" rel="nofollow">Internet Marketing Firm</a>bestpmchennaihttps://www.blogger.com/profile/14749882551818923941noreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-65412253328708539862011-02-06T23:34:55.881-05:002011-02-06T23:34:55.881-05:00It is important that your social media manager is ...It is important that your social media manager is well networked with other allied professionals and colleagues and is informed about the constant changes and ideas. In the current paradigm, many businesses must diversify to survive and find new applications for the same products. Having lots of business connections will help create new diversifications.Outsource SEOhttp://www.365outsource.com/seo-outsourcingnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-51286225446022148222011-01-18T18:44:24.954-05:002011-01-18T18:44:24.954-05:00Kathryn - Good response. The folks at Boone Oakley...Kathryn - Good response. The folks at Boone Oakley "get it." The biggest problem with social media right now is that there are too many people that think a year of posting on a couple freeware sites is sufficient for guiding a social strategy. This is absolutely silly and won't last long...age is irrelevant! <br /><br />For all of the social media gurus, sorcerers and ninjas out there, I would start looking for a new industry to fleece. This one is starting to become educated enough to know the difference. Maybe QR codes or near field HID tech would be a good one. I personally am loving where 2011 is going and finally seeing some good separation between expertise and good old fashioned BS.Richard Brasserhttp://www.thetargetedgroup.comnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-16170081321562542292011-01-17T23:29:58.286-05:002011-01-17T23:29:58.286-05:00The bigger issue here is not social media at all. ...The bigger issue here is not social media at all. The bigger issue is the backlash of the "generational diversity" discussion we've heard on TV or workshops we've participated in either in our workplaces or at conferences. There are generalizations about each of the four generations in the workplace. Albeit that the millennial generations MAY be more likely to understand modern day technology, does not mean that other generations can't do the same. I attended the panel discussion and I don't believe she meant any harm. However, as a representative of an industry that already has some stereotypical generalizations of its own, she should have been a bit more mindful of making that comment. Look the workforce is becoming more diverse every day, so your workforce will diversify in its own. But you want the best and brightest talent and making statements like that may make it more challenging to attract that talent and you'll miss out on remaining competitive.Tamekanoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-84253495561651043962011-01-17T23:28:43.784-05:002011-01-17T23:28:43.784-05:00I think that it all comes down to choose the perso...I think that it all comes down to choose the person who is the most qualified to deliver the results you are looking for. I agree that a team with a combination of experience and youth can be the best option for bigger projectsJorgehttp://www.2centsricher.comnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-50483893861287025982011-01-17T23:23:37.127-05:002011-01-17T23:23:37.127-05:00It's called Investment Relations. Sure I would...It's called Investment Relations. Sure I would give my 17 year old daughter the keys to my Ferrari but will she bring it home undamaged.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-9499924928529477242011-01-17T23:16:53.964-05:002011-01-17T23:16:53.964-05:00The age doesn't matter. It's about havin...The age doesn't matter. It's about having a relevant strategy that drives the messaging. <br /><br />MarkMarkhttp://www.bluefocusmarketing.comnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-84065822197161429902011-01-17T23:07:14.500-05:002011-01-17T23:07:14.500-05:00Hire them to be part of the program, sure. Hire th...Hire them to be part of the program, sure. Hire them for their expertise, their passion, their talent or their voice. But no, someone with no business experience and very little work experience probably shouldn't be managing a business program, social media related or not. <br /><br />Not saying there aren't exceptions, but generally, no. Hiring someone to manage a program just because... they are young is ridiculous. <br /><br />Cheers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-71524405796151788512011-01-15T17:04:34.497-05:002011-01-15T17:04:34.497-05:00When I read this, I thought of the August 2010 Soc...When I read this, I thought of the August 2010 Social Media Today article:<br /><br />Interns make coffee, not social media strategy<br /><br />http://socialmediatoday.com/richardmeyer/156148/interns-make-coffee-not-social-media-strategy<br /><br />I do believe that in terms of the basic posting and monitoring this is something that could be done by a more junior staff member. However, a middle range staff member is more likely able to decipher a trend and assess the importance/impact of nuances overlooked by someone with less experience.<br /><br />You hire the right person for the job. It is ludicrous to hire someone because they are the right age if they lack skills or discount a person just because they have gray hair. Neither is a yardstick of whether or not they are savvy when it comes to the technology.<br /><br />Yes, there are talented people who are 20 years old. Last week I heard a young entrepreneur, 21 year old Joe Davy of EvoApp, speak on "The State Of Things". I was impressed by his eloquence and was poise. He had ability to articulate his message and communicate effectively. (http://wunc.org/tsot/archive/EvoApp.mp3/view) I would put him up against the most seasoned professional.<br /><br />However, I am just as aware that there are people the same age who lack skills, maturity and understanding of what business does.<br /><br />Interestingly enough, if you are banking on the rising crop of teenagers, their messaging of choice is SMS Texting - mom and dad can't monitor it as easily as public venues as FB and TW.<br /><br />Let's remember that as an industry, Social Media metrics and analysis have yet to show the true ROI of building community.<br /><br />Just because you can use a technology does not mean you know how to leverage that technology to achieve business objectives.<br /><br />Before you throw the baby out with the bathwater, take the time to identify and define your goal. Align the correct methods and technology to achieve that goal.<br /><br />Yes, the likes of Facebook, Twitter & Youtube are the current sexy tech out there today - tomorrow it may be mobile apps that haven't even been invented.<br /><br />You need to figure if your problem will be solved by employing whatever tech/medium is being proposed. That's where you will make money -- and really, isn't that what business is looking to find?<br /><br />And, BTW, if you looking to win over customers using social media, pay attention to the demographics (http://www.pewinternet.org/Reports/2010/Generations-2010.aspx). Who are you trying to market to? Who is your customer, your audience.<br /><br />Choose the right tool for the job, choose the right technician to best use the tool.Unknownhttps://www.blogger.com/profile/15550369436672534942noreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-35551532080210825162011-01-14T23:45:15.028-05:002011-01-14T23:45:15.028-05:00I've read the kind of postings that 20 year ol...I've read the kind of postings that 20 year old marketing staff leave on social networking sites. Do you like want your company to be like represented by a 20 year old? Awesome!<br /><br />There's nothing about web based social media that a 60 year old can't learn, unless they don't want to, in which case hire an awesome like 20 year old. They don't have a lot to say yet, but it's like amusing to read.Phil Kabzahttps://www.blogger.com/profile/13758267060055880621noreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-14469340276059130342011-01-14T20:48:03.305-05:002011-01-14T20:48:03.305-05:00Anyone up for a game of Pong?Anyone up for a game of Pong?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-39343003157133838722011-01-14T20:11:02.787-05:002011-01-14T20:11:02.787-05:00It's amazing that Pete Gorman puts 20 somethin...It's amazing that Pete Gorman puts 20 somethings with six weeks of boot camp in charge of your little darlings on a daily basis. That social media really helps clean up the projectile vomiting of Velveeta in the hallway or telling the world what you think about the bleeping school system. You can tweet or use a smart board but you're history if you can't motivate a irrelevant score out of a pee wee or stop a gang fight with facebook.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-29910031033024666272011-01-14T19:53:32.303-05:002011-01-14T19:53:32.303-05:00As the CEO of a $10 trill company my best social m...As the CEO of a $10 trill company my best social media employees are between the ages of 13-17. I am 21 and many of my peers in our industry can barely manage to use the basic functions of a smart phone much less social media. <br /><br />We outsource to India and other countries where child labor laws are not so strict. <br /><br />I believe the maximum age should be around 20.<br /><br />What surprises me is that people who have been doing social media for less than 1 year are going to be 'forecasting' what's going to happen in 2011.Bernardhttp://www.dickipedia.org/dick.php?title=Bernard_Madoffnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-22674622036233460732011-01-14T19:37:52.641-05:002011-01-14T19:37:52.641-05:00CEO: You want me to spend 80k on social media this...CEO: You want me to spend 80k on social media this yr?<br />Agency: Yes. We'll have our best interns handling your account.<br /><br />CEO: Huh? Why are you using interns?<br />Agency: Because there's no real ROI to social media. But hey, we are having conversations. That counts for something right? <br /><br />CEO: Conversations? My sales teams have quota each yr and they have 'conversations' every day.<br />Agency: Well you see...you'll be perceived as being hip and 'in the know' ok?<br /><br />CEO: Ok let's do it!!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-23831307254126731642011-01-14T19:35:35.978-05:002011-01-14T19:35:35.978-05:00An executive with The Nascar Hall of Fame giving m...An executive with The Nascar Hall of Fame giving marketing advice is like Rosie O'Donnell working for Nutri Systems.<br /><br />Does this lady really expect us to believe anything she says, only thing worse would be taking accounting lessons from Tim Newman or learing our personality skills from Winston Kelly.<br /><br />ChristianAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-30852790141590677132011-01-14T19:34:23.053-05:002011-01-14T19:34:23.053-05:00The majority of the people commenting here keep re...The majority of the people commenting here keep referring to social media as facebook and twitter. <b> Don't hire those people. </b> Any good social media manager (any good media manager, for that matter) would know that "social media" is not just facebook and twitter. Social media is ANY forum that involves or can involve a two-way conversation. Not every business needs a facebook page and not every business needs to talk directly to consumers. It is a media manager's job to help lead the company to do what is right for them, not what is popular at the time. There are far too many examples of companies and brands jumping in to the "social media thing" too soon and ending up having it backfire in a big way. There are other examples of companies who completely underestimated the power of social media, and that ended up backfiring as well.<br /><br />Whether you are 44 or 24, if this is your job, you have to keep up with emerging media. Period. You have to be able to translate what is available out there and turn it into something useful for your company. Yes, "older" generations are at a disadvantage because they did not grow up alongside this technology, but that does not mean that they cannot learn it and excel at it. There are younger members of the workforce who don't know the first thing about a hashtag. <br /><br />Wilks simply meant that interns can help manage these spaces. They shouldn't be the driving force behind decisions regarding content or strategy- that is why companies pay marketing teams- but they should be allowed to be involved in the conversation. You know, for learning purposes. So one day they can be that 40-something who doesn't know how to print. (Lighten up, people!) <br /><br />(Also - If you want help understanding what the heck social media is, what it involves, and what it can do for your company, feel free to contact!)Kathrynhttp://www.booneoakley.comnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-72186172986766037712011-01-14T17:11:54.489-05:002011-01-14T17:11:54.489-05:00As the CEO of a $10 mill company my best social me...As the CEO of a $10 mill company my best social media employees are between the ages of 30-40. I'm 52 and many of my peers in our industry barely manage to use the basic functions of a cell phone much less social media.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-69574810616142959062011-01-14T16:58:33.865-05:002011-01-14T16:58:33.865-05:00Shit or get off the pot.
The older generations c...Shit or get off the pot. <br /><br />The older generations can't get by with jokes about how they can't understand new technology. Learn it or get out of the way for younger folks who can do the job better. <br /><br />I see too many 40-somethings who want to manage social media, but have to call the young employee to their office because their printer stopped working or they don't know how to format something in an Excel spreadsheet. <br /><br />These are the tools of today. Learn them or make way for someone who does.<br /><br />Your age does not automatically mean you know more or are in a position of authority.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-15597785542356631232011-01-14T16:29:08.397-05:002011-01-14T16:29:08.397-05:00The reaction of the older marketing executives mak...The reaction of the older marketing executives makes sense when you take this mashable article into consideration: http://mashable.com/2011/01/14/social-media-strategist-future/Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-19282894594014935172011-01-14T16:27:49.002-05:002011-01-14T16:27:49.002-05:00It is really surprising that every comment was pos...It is really surprising that every comment was posted anonymously. I thought you guys were social media folks. Anyway, what we have here is a misunderstanding of the marketing ecosystem. The is certainly a difference between familiarity (aka. frequent use) and marketing strategy (aka. the plan that achieve specific business objectives). I think that age is mostly irrelevant. The key is to make sure that (a) Whoever is in charge of the social media strategy has significant experience in marketing (b) Is aware of and responsible for the overall business strategy and objectives and (c) Has the deep understanding of how to use social technologies to drive specific results. Too often, companies are jumping into the social media world with no strategy and no alignment with the larger marketing plan. The tasks are dropped on the lap of the "familiar" (regardless of age) and noise without a cohesive plan follows. Forget about age...chose experience, prior results and ability to craft a solution that drive corporate success.Richard Brasserhttp://www.thetargetedgroup.comnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-3951963492089352422011-01-14T16:22:59.641-05:002011-01-14T16:22:59.641-05:00Ok, why listen to someone from Nascar Hall of Fame...Ok, why listen to someone from Nascar Hall of Fame when they cant even market that failing Hall of FameAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-520722212603568723.post-39854013103655287362011-01-14T16:22:07.078-05:002011-01-14T16:22:07.078-05:00Sure put all 20 year olds and younger in charge. ...Sure put all 20 year olds and younger in charge. Country is shot anyway.Jackhttps://www.blogger.com/profile/03644118214886415293noreply@blogger.com