Well, we hate to blow our own company's horn, but Google's annual year-end list of most searched-for terms is out and the Charlotte-specific Top Ten shows "Charlotte Observer" is the most searched-for term for 2011. After several brutal years filled with budget and staffing cuts, unpaid furloughs and the like, it's nice news to get. Just a little nugget of validation that, even though we've got a long haul ahead in transitioning from the old paper-only business model, our online platform is not only keeping us relevant, it's got a little digital swagger going on.
Hats off to all the reporters, editors, photographers and producers who make the magic happen every day!
P.S.: This blog has been dark for a while as I transitioned from reporting on social media to becoming an assistant city editor in charge of crime news and coverage of philanthropy and the environment. It's a lot of work, and leaves little time for writing (and none for reporting), but I'll keep trying to update this blog with interesting social media tidbits that cross my desk from time to time.